Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

 
  •  24.2MP5 35-mm full-frame CMOS sensor with back-illuminated design
  •  Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)

  •  Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points

  •  High-speed continuous shooting of up to 10fps2 with AF/AE tracking

  •  4K HDR3 4 movie recording capability

 
 
Dramatically enhanced image quality

Dramatically enhanced image quality

Take aim with high AF performance

Take aim with high AF performance

Up to 10fps continuous shooting2 

More realistic movies with 4K HDR

More realistic movies with 4K HDR3 4

Shoot with more assured reliability

 
 

Image quality evolves

 

Rendering scenes in realistic detail

A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

 
 
 
  • Exmor R® CMOS sensor and image processor
  • Back-illuminated structure
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  • Less noise, more details
  • Wide dynamic range
  • Accurate color
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    Steadier shots with 5-axis stabilization

    Steadier shots with 5-axis stabilization

    The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step9 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

    14-bit RAW output for rich gradations

    14-bit RAW10 output for rich gradations

    For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW10data output, even when in silent or continuous shooting mode11

    [1] Image sensor [2] The latest high-speed front-end LSI [a] 16-bit image processing

     
     

    Take aim with high AF performance

     

    4D FOCUS—AF performance evolves

    AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

     
     
     
  • Wide AF area
  • Fast AF speed
  • Steadfast AF tracking
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    4D FOCUS

    See more about 4D FOCUS

     
     
    Reliable AF down to EV-3 brightness

    Reliable AF down to EV-315 brightness

    Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-315, for more reliable autofocus in dark scenes.

    Focal-plane phase-detection AF supports A-mount lenses

    Focal-plane phase-detection AF supports A-mount lenses16

    693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.16

     

    Catch the eyes to see into the soul

     
     

    Eye AF revolutionizes portraiture

    With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

     
     
    Even if face is partially hidden

    Even if face is partially hidden17

    Even when looking down

    Even when looking down17

    Even when backlit

    Even when backlit17

     
     
    Focus control via touch screen

    Focus control via touch screen

    The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

    AF in Focus Magnifier

    AF in Focus Magnifier

    Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

    More versatile AF settings all around

    More versatile AF settings all around

    AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

     
     

    Capture decisive moments

     

    Fast continuous shooting captures the height of a moment

    The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking2 and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting18 at up to 10fps with AF/AE tracking at maximum resolution.

     
    Confidence-boosting continuous shooting

    Confidence-boosting continuous shooting

    Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking2. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst19.

     
     
    Shoot continuously in absolute silence

    Shoot continuously in absolute silence

    This camera allows silent shooting18 at up to 10fps with AF/AE tracking2. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

    Anti-flicker shooting

    Anti-flicker shooting20

    When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.

    Better operation during continuous shooting

    Better operation during continuous shooting

    Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings21, as well as operate image playback during data writing.

     
     

    More realistic, expressive movies

     

    High-resolution 4K HDR3 4

    As well as new capability of recording stunning 4K movies3 through 2.4-times22 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.