With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking2 and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting18 at up to 10fps with AF/AE tracking at maximum resolution.
Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking2. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst19.